Role Overview

The Vice President of Digital Demand Generation is responsible for architecting and executing a global, data-driven demand strategy that drives pipeline growth, customer acquisition, and revenue across all digital channels. This leader will own the end-to-end digital funnel—from awareness through conversion—leveraging advanced landing page strategies, SEO/SEM, AI-driven optimization, and marketing automation. This role requires deep expertise in B2B software marketing, modern growth frameworks, and the ability to scale a high-performing global team spanning demand generation, marketing operations, and digital commerce.

What your impact will be

Global Demand Strategy & Execution

• Define and execute a comprehensive digital demand generation strategy aligned to revenue targets and go-to-market priorities.
• Own pipeline generation across inbound and outbound digital channels, ensuring measurable contribution to bookings.
• Partner closely with Sales, Product Marketing, and RevOps to align demand programs with ICPs, buyer journeys, and regional priorities.

Digital Experience & Conversion Optimization

• Lead development of high-performing digital landing strategies, including personalization, A/B testing, and conversion rate optimization (CRO).
• Optimize the full digital funnel (traffic → engagement → conversion → pipeline).
• Oversee website strategy as a primary demand engine, ensuring alignment with SEO, paid media, and campaign objectives.

SEO / SEM & Paid Media

• Own global SEO and SEM strategy, including technical SEO, content optimization, and paid search execution.
• Scale multi-channel acquisition programs (search, display, social, retargeting) with a strong ROI orientation.
• Continuously refine keyword strategy and intent-based targeting to capture in-market demand.

AI-Driven Marketing & Innovation

• Integrate AI and machine learning into demand generation workflows (e.g., predictive scoring, personalization, content generation, campaign optimization).
• Evaluate and implement emerging AI-driven marketing technologies to improve efficiency and performance.
• Establish experimentation frameworks leveraging AI for rapid testing and iteration.

Marketing Operations & Technology Stack

• Oversee global Marketing Operations, including campaign execution, lead lifecycle management, and data governance.
• Own and optimize the marketing tech stack, including:
• Marketo (or equivalent MAP)
• Salesforce CRM
• Attribution and analytics platforms
• Ensure seamless integration across systems to support accurate reporting, lead routing, and pipeline visibility.

E-commerce & Digital Revenue

• Lead strategy and optimization for the digital commerce engine, including self-service purchase flows, product-led growth (PLG) motions, and conversion optimization.
• Partner with Product and Engineering to improve digital buying experiences and increase online revenue contribution.

Team Leadership & Global Scale

• Build and lead a high-performing global team across:
• Demand Generation
• Digital Marketing
• Marketing Operations
• Establish clear KPIs, performance management frameworks, and career development paths.
• Foster a culture of accountability, experimentation, and continuous improvement.

What you will bring

• 12–15+ years in B2B marketing, with significant leadership experience in digital demand generation.
• Proven success in enterprise or high-growth software/SaaS environments.
• Demonstrated ownership of pipeline and revenue targets at scale.

Domain Expertise (Deep expertise in):

• Landing page strategy and CRO
• SEO/SEM and paid acquisition

Marketing Automation:

• Marketing automation (Marketo) and CRM systems (Salesforce)
• Strong understanding of modern buyer journeys, intent data, and account-based strategies.
• Experience managing or scaling digital commerce / e-commerce motions in a B2B context.

AI & Data Orientation:

• Practical experience applying AI in marketing workflows (e.g., personalization, predictive analytics, generative AI).
• Strong analytical mindset with fluency in attribution models, funnel metrics, and performance optimization.

Leadership:

• Experience managing distributed, global teams across regions and functions.
• Strong cross-functional leadership skills with the ability to influence Sales, Product, and Executive stakeholders.

Key Competencies:

• Strategic thinking with operational rigor
• Data-driven decision-making
• Customer-centric digital design
• Technical fluency across martech ecosystems
• Change leadership and team scaling
• Executive communication and stakeholder alignment

EDB is committed to supporting our employees' overall well being by offering a range of benefits and resources to promote a healthy work-life balance and wellness. We provide access to CuraLinc to aid employees in health and wellness tips and practices, as well as Wellness Fridays extending to December 2026! Check out our career site for more information on perks and benefits and reach out to our Talent Acquisition team for region specific benefits.

EDB is proud to be an equal opportunity workplace. We celebrate diversity and are committed to creating an inclusive environment for all employees. EDB was built on a commitment to trust and respect each other and to embrace an array of people and ideas. These values remain at the center of our culture and are key to our company’s integrity.

EDB does not seek or accept unsolicited resumes or CVs from recruitment agencies. EDB and its affiliates are not responsible for, and will not pay, any fees, commissions, or any other similar payment related to unsolicited resumes or CVs except as required in a written signed agreement between EDB and the recruitment agency or party requesting payment of a fee.

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